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Many black youths reject the urban label that has been imposed on them by commerce and the media. There is a significant discrepancy between perceptions of black culture as ̀cool' and the often-harsh reality of being born black on a London council estate. Don't Call me Urban! takes us through the raw environment from which the new stars of British popular music, such as Dizzee Rascal and Tinchy Stryder emerged, and introduces us to many other hopefuls who remain stranded in bedroom studios, hidden amongst concrete blocks glamorized in countless music videos. The Time of Grime is an era when ̀clashing' and postcode warfare have emerged, when young lives have fallen victim to absurdly trivial disputes, when rampant material aspiration collides with grim social reality. The book is a unique and penetrating document of an era in which London's inner-city youth has veered out of control.
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